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Dov Charney On 2023 Garment Trends and Why Made in USA is Important

Don’t worry if you missed some of the Shop Talks at the recent Impressions Expo in Long Beach. We’ll have every talk up on our YouTube channel in the coming weeks. First up is Rick’s talk with Dov Charney.  Unfiltered as always, Dov talked to us about garment trends, imprintable t-shirt history, how to get…

Matching Garment to Decoration Technique: Screen? Embroidery? Transfer?

Back in the day there were cotton and 50/50 t-shirts and everything was either screen printed or embroidered. Those days are long gone. Now you need to educate yourself and your customers in order to give them what they want. You need to understand your substrates, your inks and the wide variety of decoration techniques…

Adding Promotional Products to Your Decorating Business

Just because you can’t print a specialty item in your shop, that doesn’t mean you can’t sell it to your customers. Membership in promotional product organizations like ASI and PPAI is inexpensive and gives you access to suppliers, education, discounts, networking, marketing resources and more. This Shop Talk from the 2022 Impressions Expo Fort Worth…

Selling What You Love. How to Do Your Best Work (and Get Paid for It)

Let your interests drive your niche and you’ll find customers you love to work with. John “Johnny Bomb” Herrera tells us how he became the go-to merch guy for Texas barbecue shops and how you can find your niche and be excited about your business. He doesn’t have the biggest shop in Texas or the…

Art for T-Shirts and T-Shirts as Art

There’s a lot to consider when designing for t-shirts. They fit on human bodies, which are not flat like the computer screens they are usually designed on. The shirts themselves aren’t perfectly straight either, before or after they come off the press. Learn what to do and what to avoid so you don’t end up…

Light Bulbs or Lasers- How to Make a Screen Room With Your Budget Big or Small

What’s the most basic screen room set up you can get away with? What will the screen room of the future look like? Co-presenters @Stan Banks of T-Shirt Side Hustle and our own Rick Roth talked with Kevin Kauth (aka  @EmulsionGuru  ) of Chromaline, Keith Perkins of Saati, and Brian Giddens of KIWO about everything you need (or…

Working from the Outside to the Inside: Good Printing Isn’t Worth a Dime Without Customers

It’s easy to fall into the trap of spending all your time working inside your business, but how are you working outside to get new customers and clients? LaTonna Roberson of Lady Print Boss breaks it down in this Shop Talk from the Impressions Expo in Fort Worth. Even if you are a one-person shop…

How Do I Decorate a Shoe? Transfers as a Solution for Difficult Applications

You probably have a heat press in your shop that you use for decorating on performance fabrics that can’t handle a pass through the dryer, but did you know you can also use your heat press to decorate shoes, boots, slippers and other items? In this Shop Talk from Impressions Fort Worth, Josh Ellsworth of Stahls…

Concepts and Concrete Steps to Fast Screenprint Set-Ups

It doesn’t really matter how fast your press goes if you take too long to set up jobs. If your press isn’t spinning, you aren’t making money. It’s as simple as that. At the Impressions Expo in Fort Worth, Danny Gruninger of Daybirds Printing talked with Rick about the tools and processes he uses to…

Stop Making Bad Screens: Tips on Improving Your Screenmaking

You can’t make a good screen print with bad screens. We pulled some technical pros in for this discussion, Art Dobie from Chromaline, Bill Smith from Saati and Gerry Charde from KIWO join Rick for this Shop Talk session from Impressions Expo in Atlantic City, March 2022. We’ll be bringing more Shop Talk sessions to…

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