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Business

How to Sell Promotional Products

If you’re not selling promotional products to your decorated apparel customers, someone else is. And they probably sell t-shirts and other custom apparel, too. Goodbye customer. It’s not hard to offer the additional customized items your customers want before they go to someone else who does. Watch this Shop Talk with Debbie Pasko of PPAI…

Social Media for Your Apparel Decorating Business- Then and Now

We got the dream team together in Long Beach to talk about social media and your business. Stan Banks of T-Shirt Side Hustle, Allan Wade of A-Dubb Productions and Jon Phenom of Clothing Brand Academy talk about the evolving social media landscape and how to use it to spotlight your business in this Shop Talk…

Working With Brands- What You Need to Know

There’s more to launching a brand than having a great design, or a press. Whether you want to start your own brand or have customers looking to start their own, it’s crucial to understand how the industry works. Jon Phenom of Clothing Brand Academy knows the ins and outs of creating a brand from all…

What’s the Future of POD and E-commerce?

Understanding what’s going on in the branded merchandise space helps you make decisions about your shop’s future. The rise of print on demand and e-commerce is re-shaping the industry and our speakers Alex Phelan of Merchadise, Alex Young of POND Threads and Merchadise, and Jason Murphy of Sanmar lay out the past, present and future…

Humanitarian Aid for Ukraine

There is a humanitarian crisis in Ukraine (Soviet government always called it “the” Ukraine. Ukrainians are sensitive about this, call it simply “Ukraine”) caused by the invasion by Russia. We have friends in Ukraine and they recommend Vostok-SOS as an organization doing a great job with minimal bureaucracy. We recommend if you are so moved,…

Talking Community with The Shirt Show

A couple of years ago two screen print shop owners, Andy Rudman of Shirt Kong and Dylan Gilligan of Upstate Merch, decided to open their weekly conversations to the community at large and created The Shirt Show podcast. In this Shop Talk Rick talks with Andy and Dylan about what’s happening in the screen printing…

Dallas Cowboys Buy Printavo and Inksoft (sort of…)

Blue Star Innovation Group (BSIG) and PSG just bought Printavo and Inksoft, former competitors in the software arena in the garment decoration world. BSIG is Jerry Jones and more, including all of his children, operating out of the Dallas Cowboy complex. There is no word yet on whether Jerry (Net Worth 10.3 Billion Dollars) will…

Creating Effective Videos for Marketing on Social Media

Learn how to use your cell phone to create powerful marketing content that will grab people’s attention. You don’t need to be a pro or buy fancy equipment. Your phone will do just fine. Don’t know what kind of content to create? Experts Sergio Ramirez of Video Marketing Beast and Stan Banks of T-Shirt Side…

What Could Possibly Go Wrong?

We all know how to talk to customers. Don’t swear at them. Don’t call them names. Use that special customer service voice. But the most important way is to make sure they are happy with not only their end product, but also with the experience they had when ordering that product.  The best way to…

Back to the Whiteboard? Production Planning

When we were in little league, our coaches always had a white board with a layout of the game field that showed us our play, where each player should go and what we should do. As our company has grown, I started thinking about how we could more simply communicate with our team when things change.…

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