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Business Page 24

Where Does the Image Go on the Shirt?

Q: Where does the image go on the shirt? A: Where it looks good to the customer. I know some shops have elaborate ways to decide where an image gets printed on a shirt. I know some customers try and give very specific measurements as to where they want their images. My advice is to…

Creative Time

My daughter Ivy Neff is at the end of her undergraduate studies at a cool art school north of Boston called Monserrat. It was written for her art school cohorts, but I think her Facebook post might also resonate with many folks I know in this industry. “To any Montserrat seniors who think that documenting…

Long Beach ISS – Know-It-All Booth

We’ll have a full Ink Kitchen crew at the Long Beach ISS show next week. We’ll have our “Know-It-All” booth in full swing as we did last year. Ask us whatever you want about any form of decorating or any garment. If we don’t know the answer, we can ask one of a hundred experts we…

Embezzlement

Tom and I have been praised more than a few times for admitting mistakes we made in our shops on mis-prints, and the like. This is a tougher admission I make to you today.   I had someone embezzle from my business. They stole $80,000 from my business and it happened at a time when…

Mis-Print Monday: Who Cares?

One of my running buddies sent me a text the day before a big marathon we both ran yesterday.  In the message he asked if we had printed the shirts for the event, knowing of course that we do this type of work.  I replied that we did not print the shirts for this high-profile…

A Side-By-Side Comparison

A good customer recently sent me a quote request for a large volume program.  Due to the size of the program, pressure from the “end user”, and because it was “commodity printing”. I was told that the job was going out for bid and that I needed to be very competitive.  Being put in a bid situation is…

T-shirts, the Next Wave of Capital Generation… Ello Turns to Shirts for $

Apparently according to the piece “Ad-free social network Ello turns to branded t-shirts for revenue” this could be the next wave of capital generation. The report says that Ello is only making money from t-shirts, not from use of their app. I hope the t-shirts are better than the app. I know I’m one of…

Premium Printing

Most retail lines understand the value in premium garments over basics and will thusly charge accordingly (think hoodies over tees, etc).  Why is this not so with printing?  We all know that it requires more work and costs more to produce a full color print over a single color print and most of us charge accordingly…

Field Trip to Hirsch: Let’s See Some Heavy Duty Equipment

Tom and I visited the Hirsch showroom and office in NC. We received some great hospitality and we got to see some of the best equipment available for shirt decoration: Kornit Direct to Garment, MHM Automatic Textile Press, Tajima Embroidery, and Seit Lasers. Ostensibly it was to show some folks that were new to the…

Our Field Trip to Rutland

Rick and I are on a tour of North Carolina and South Carolina this week.  Today we visited the Rutland Group.  We’ve both been loyal Rutland ink customers for years and I must say, this being my first visit, it was really something to finally see where the magic happens. Though our hosts were more than…

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