The Ink Kitchen

It’s all about gross, COGs, margins, and expenses.  Mike Chong, of Merch Monster, gets to the bottom line on pricing at Shop Talk Impressions Expo Long Beach 2020…

Michelle Moxley, of M&R Companies, presents: Money-Ball Screen Printing Rigorous statistical analysis was used by the 2002 Oakland Athletics baseball franchise to assemble a competitive team simply by taking a radical, yet sophisticated approach to analyzing players that traditional scouts had labeled as flawed. So, what does baseball have to do with screen printing? In…

We were thrilled to host Impressions Shop Talk at ISS Long Beach 2019.  Thanks to our collaboration with Impressions and the participation of our good friends we were able to present some of the best and brightest minds to the industry in a fun and candid format.  Perhaps you were there, maybe you weren’t, either…

Maybe it is because we do a great deal of creative and difficult printing, or maybe I was a jerk in a past life and this is my karma, but for some reason I get to see a whole lot of bad art for t-shirts. The worst of it often is not only bad, but…

If you want to buy a luxury item, you have to pay heavily for it, right?  A Tesla or a high end Mercedes is going to cost you 100K and a basic VW or Ford will cost less than 20K new. 80K for luxury. If you want a little luxury in your garment life, you…

Pricing is an area where we as screen printers are typically ignorant, afraid, or just plain stupid. In no way would I say that I have all of the answers on screen print pricing but I can say that I have, and continue to, put a lot of thought into the subject, and make adjustments accordingly…

My friend Gaylen has a phrase that I go to at least a couple times a week. He says, “pigs get fed and hogs get slaughtered.” That is some good homespun wisdom. If you want customers long term, you don’t want to overcharge them. Somebody gives you fifty percent of your business and if you…