I think that “distressed” printing can no longer be considered a fad. When something sticks long enough it becomes a standard. Upon thinking about this I tried to remember the first time I came across a distressed print. I remember Gap and Old Navy doing a lot in the mid to late ’90’s, but I’m sure the technique goes back further. When I asked Rick if he can remember the first distressed print he ever saw he mentioned the Zappa Pipco tee, but I think that was just old school printing. Maybe not. Whenever and wherever the first use of the technique it is here forever. I like this distressed print that we recently for it’s subtlety and authentic look. I used a combination of distressed filters from Arsenal, then played with transparency levels on each filter layer within Illustrator. For inks we used semi-soft Opaque Chino base mixes from Rutland. The right garment selection doesn’t hurt either…
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