Norm Hullinger, the former CEO of garment distributor Alphabroder, has joined BELLA+CANVAS as their Chief Operating Officer. Prior to his 9 years serving as CEO of Alphabroder, Hullinger was the company’s COO. Dan Pantano, the former president of Alphabroder, will step into the CEO role there.

A BELLA+CANVAS press release notes that recent global expansion by the company has necessitated the creation of the company’s first COO role. President Chris Blakeslee had previously worked with Hullinger at Alphabroder and said Hullinger’s leadership, professionalism, and drive for results made him a natural choice for the newly created role.