A few notes while passing through the Amsterdam airport and looking at shirts. I don’t know about the rest of you in the business but before I can even think of how clever (or not) a shirt might be, my eyes automatically scan it for being out of register, dye migration, off the mark right or left, too low…. It is a gift and a curse. Today remarkably I see no dye migration or registration issues, but not so creative either. Pretty predictable stuff, pot leaves, soccer, red light references, and beer references. Who’d a thunk it? The red football (soccer) jersey had a nice white print, the orange brand name jersey clearly skirted the dye migration issue on this polyester shirt, opting for embroidery…
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