Occasionally we make bad calls on the production floor. Recently we had an order and the pantones were all specified. When we printed the blue that the design called for, it looked nothing like the mockup. Someone made the call to print the job anyway…

Of course when the customer received the shirts, they didn’t like them… because they looked different from the mockup.

Never be scared to call the customer. If the pantones specified don’t look good then let them know and make it look better.

We have a new mantra around here, “Does it look like the mockup??”