Back in the days when dinosaurs ruled the earth about 1992 to be exact, we printed a very difficult print for the times. It was a full color CMYK process print of the clock tower in Lawrence.

It is the kind of print that made us develop simulated process seps as process printing is very difficult on t-shirts.

All eyes were on the print, could we do a good reproduction and could we maintain it through the print run.

It looked good and we sighed a sigh of relief as they came streaming out of the dryer.

Then a friend of a worker came in and said, “hey, Lawrence is spelled wrong!.” Stop the presses. We were so intent on working on the clock tower, not only had we mis-spelled Lawrence, we had actually spelled it correctly above the towers “A Great Day for Lawrence” and below “Greater Lawrance Development Corporation.” Ouch. We later realized that from art creation, to films, to screens, to print, to catch etc. that there were 19 people that saw the spelling error and didn’t catch it.

Focus on something difficult and make you miss something easy that is wrong. We try now to catch ourselves and if there is something special or of great concern in a design, take a deep breath and take in the whole thing.