You work hard with a customer and months later if you are lucky you get to see the fruits of your labor (pun intended.) All the pieces we worked on for the new Angry Orchard Innovation Cider House were on display during their opening week. The stuff really looked good in the store and it was cool to see people trying the garments on, carry the bags around, and wearing the shirts.

We worked for many months with the folks at Angry Orchard for this opening. It seems in terms of merch to be a rousing success.

The location in terms of natural beauty and architecture is absolute genius. It is a phenomenal place. Note a nice detail in the store, they have really cool shelves made from steel gas pipe and rough hewn lumber.

Of course the merch folks and I are already discussing what comes next, but it was nice to pause a moment and admire what we worked so hard to accomplish.

and oh yeah, the hard cider is delicious!