Just because you can’t print a specialty item in your shop, that doesn’t mean you can’t sell it to your customers. Membership in promotional product organizations like ASI and PPAI is inexpensive and gives you access to suppliers, education, discounts, networking, marketing resources and more. This Shop Talk from the 2022 Impressions Expo Fort Worth with Colet Williams of PPAI and Kevin McGee of ASI will open your eyes to all the possibilities for increased revenue that adding promotional products to your decorating business can bring.