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Shop Talk

Elevating Your Hat Game: Innovative Decorating Techniques and Sourcing Strategies

Embracing the Power of Heat-Applied Patches In the ever-evolving world of apparel decoration, the hat has emerged as a canvas for creative expression. Gone are the days when embroidery was the sole option for customizing headwear. Thanks to advancements in adhesive technologies and specialized hat presses, the possibilities for decorating hats are whatever you can…

Creative Ways to Reduce Waste in Your Shop

In this Shop Talk Rick talks about the many different ways he implements sustainable practices in his shop, Mirror Image.  From using eco-friendly packaging to giving old shirts a new lease on life, there are many ways to turn what might seem to be trash into treasure. Sustainability and waste reduction are complex issues that…

Regenerative Technologies: Revolutionizing the Fashion Industry

The fashion industry has long been associated with waste and excessive consumption. However, there is a growing movement towards regenerative technologies that aim to change this narrative. Regenerative technology involves the use of already generated materials and finished products, breaking them down to their raw materials and then regenerating them into new products. This process…

Common Mistakes Made in Applying Transfers and How to Avoid Them

Heat applied decorations. Indirect prints. Transfers. Call them what you will. Heat transfers are a popular method of apparel decoration that has become accessible to anyone looking to enter the industry. With low investment and a relatively small learning curve, heat pressing has gained popularity among both beginners and experienced decorators. However, there are several…

DTF and DTG: What are They and When Do You Use Each?

This conversation between Rick and Jay Busselle from Equipment Zone at Impressions Expo Fort Worth provides a comprehensive overview of DTG (Direct-to-Garment) and DTF (Direct-to-Film) printing technologies. Here’s a summary of the key points: DTG Printing: Applications: Best suited for high-quality printing on cotton or high cotton content garments. Benefits: Excellent for short runs and…

Think Like a Business Owner, Not a Technician

It’s easy to get bogged down with the technical aspects of apparel decoration, but the real path to success lies in thinking like a business owner first. In this Shop Talk from the Impressions Expo in Fort Worth , Jennifer Cox of the National Network of Embroidery Professionals, explains that the key to success lies…

Dave Gardner Selected for Lifetime Achievement Award

At the recent Impressions Expo in Long Beach, Dave Gardner was awarded the third ever Lifetime Achievement Award by Ink Kitchen and Impressions. You can read about it here in Impressions Magazine. Dave pioneered simulated process printing and has created t-shirt color separations and artwork that are the gold standard to which all other printers…

Impressions 2024 Shop Talks. Natural and Artificial Intelligence in Abundance

Friday starts a run of 17 free Shop Talks, starting at 10:30AM and running all day every day of the Impressions Expo, with over 25 speakers and panelists. They happen at the stage at Booth 3619, right behind arena registration back in of course, The Arena!   We are beyond pleased to present these 2024…

Running a One or Two Person Shop

Just like t-shirts, businesses come in all sizes. Bigger isn’t always better. While growth is often seen as a mark of success, some entrepreneurs thrive by keeping their operations small. Many people assume that growing a business by adding employees and equipment automatically means it’s more successful, but there are plenty of folks who are…

What’s So Great About Transfers?

What’s so great about transfers? So many things! Their flexibility, scalability, reliability and viability as a decorating solution for literally any type of customizable product. This Shop Talk from Impressions Atlantic City features a dream team of transfer experts- Kyle Eslinger of SanMar, Josh Ellsworth of  Stahl’s, Carrie Terwilliger of  FM Expressions, Jody Mazade of Howard…

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