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Shop Talk

Think Like a Business Owner, Not a Technician

It’s easy to get bogged down with the technical aspects of apparel decoration, but the real path to success lies in thinking like a business owner first. In this Shop Talk from the Impressions Expo in Fort Worth , Jennifer Cox of the National Network of Embroidery Professionals, explains that the key to success lies…

Dave Gardner Selected for Lifetime Achievement Award

At the recent Impressions Expo in Long Beach, Dave Gardner was awarded the third ever Lifetime Achievement Award by Ink Kitchen and Impressions. You can read about it here in Impressions Magazine. Dave pioneered simulated process printing and has created t-shirt color separations and artwork that are the gold standard to which all other printers…

Impressions 2024 Shop Talks. Natural and Artificial Intelligence in Abundance

Friday starts a run of 17 free Shop Talks, starting at 10:30AM and running all day every day of the Impressions Expo, with over 25 speakers and panelists. They happen at the stage at Booth 3619, right behind arena registration back in of course, The Arena!   We are beyond pleased to present these 2024…

Running a One or Two Person Shop

Just like t-shirts, businesses come in all sizes. Bigger isn’t always better. While growth is often seen as a mark of success, some entrepreneurs thrive by keeping their operations small. Many people assume that growing a business by adding employees and equipment automatically means it’s more successful, but there are plenty of folks who are…

What’s So Great About Transfers?

What’s so great about transfers? So many things! Their flexibility, scalability, reliability and viability as a decorating solution for literally any type of customizable product. This Shop Talk from Impressions Atlantic City features a dream team of transfer experts- Kyle Eslinger of SanMar, Josh Ellsworth of  Stahl’s, Carrie Terwilliger of  FM Expressions, Jody Mazade of Howard…

Adding Online Stores to Your Decorating Business

Online stores can be a great addition to your screen printing business and there are many different ways to run them. In this Shop Talk, Peter Rinnig of QRST’s and Pam Ikegami of Doing Good Merch and Ink Kitchen discuss types of stores you can run, how to choose an e-commerce platform, ways to handle…

Sustainability: Imperatives and Opportunities

Rick sat down with Yoann Giorsetti, Managing Director of heat transfer vinyl manufacturer Siser North America, to discuss approaches to sustainability in manufacturing in the US and Europe and to share how we as business owners can influence our suppliers to pursue more sustainable practices. There are many ways decorators and suppliers can reduce their…

How Employees with Disabilities Benefit Businesses & Solve Hiring Challenges

If you are struggling with hiring and employee retention issues in your business, you may be overlooking a valuable segment of the population, individuals with disabilities. Study after study shows that companies that hire people with disabilities have higher productivity, lower absenteeism, and better employee morale. Rick sat down with Jed Seifert of Stakes Manufacturing,…

No Trim, No Stop, All Color. Instant Color Embroidery: Coloreel

Rick sat down with Ed Levy, Director of Software Technology at  Hirsch Solutions  to talk about Coloreel, a revolutionary new technology that eliminates the need for thread inventory and color changes in embroidery. This saves time, money, and labor, and results in a smoother, cleaner back side of the garment. Coloreel works by instantly dyeing…

Not All Business is Good Business

Not every potential customer who comes calling is the right customer for your business. Knowing your niche it makes it easier to know which customers are a good fit. But how do you actually handle turning down work? In this Shop Talk from Impressions Expo Atlantic City, we gathered a panel of industry veterans who…

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