Mirror Image had need for a CRM. So I started Building a CRM on Monday + Brevo. This is a new space for me to build in, and I’m using AI to assist. We tested HubSpot first and then arrived on the Monday / Brevo integration because it seemed to suit our needs better. Maybe…
From March 2020, Water-based ink scares a lot of shop owners, and not without reason. Plastisol forgives mistakes; water-based does not. So at Impressions Expo Long Beach 2020, we sat down with Tony Palmer of MHM, a UK printer who started in 1987 when water-based was the only ink in the room, for a no-theory,…
There is no possibility that too many tributes get paid to Michel Caza. In our first tribute post on Sunday, Rick closed with the line “I hope many tributes roll out.” They are rolling out. And there is no possibility that too many get paid to this man. We followed Sunday’s post with our friend…
Our press operators log every job on a tablet, order number, screens, setup time, run time, delays. That data flows into the weekly report the shop owner reads every Monday morning. The tablet form has been live about three weeks. The operators came back with a list and The Bug That Was Faking Our Numbers.…
From February 2019, Want to know what $8 piece causes 85% of the problems that happen with your $25,000 embroidery machine? At ISS Long Beach 2019, we sat down with Bill Garvin of BG Tech, a Tampa-based embroidery technician who services 80 to 100 shops a month on the East Coast, for a no-nonsense ShopTalk…
Start With the Brain Dump, Not the Slides The biggest mistake I made early on was opening Claude and asking for “a 15-slide deck on screen printing safety.” You’ll get something. It’ll be generic, vaguely true, and useless. Better approach: dump everything you know about the topic into the chat first. Bullet points, half-thoughts, that…
Be authentic, or don’t bother A truth most shop owners learn the hard way: chasing markets you don’t actually understand is a fast track to burnout. In this live shoptalks form 2022, Milissa Clark runs her own print shop in Austin alongside her fiancé, and they’ve doubled down on music and merch because that’s the…
Most of what we cover in °FAI is the side-eye. Water consumption, sycophantic chatbots, the stuff that should make you skeptical. But fair is fair. While we’re busy critiquing AI in our industry and our daily lives, there are places where it’s doing measurable good for humanity right now. Healthcare leads the list. A 50-Year…
In 2015, Rick wrote about Google’s Project Jacquard and the “smart shirt” for battlefield wound detection. He predicted that computerized clothing was coming sooner than we imagined. Brian Peters dropped a comment noting that Google and Levi’s had already joined forces. Rick’s closing line: hold on, it’s coming. Computerized T-Shirts have Arrived. And it’s a…
Three years ago, somebody asked me if I really thought this AI thing was going to be the future. My answer: I don’t even think this is the future. I think this is the right now. Everybody is just going to wake up to it at their own rate. And Everybody’s Having Their Own AI…
