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Michelle Moxley

°FAI: Moving Accountability to the Point of Use

So I made some updates to the logs being used in production. You can check out the earlier development here and here. The problem, if someone doesn’t record reclaim sessions all week, we find out Friday when the weekly report runs. By then the week is gone. Accountability lived in the log but nothing was…

TBT: Everything I Wish I Knew Before I Started Screen Printing

Back in September 2022, the Shop Talks stage handed us one of the more honest conversations we’ve run. Dennis Tam of Ampersand in Brooklyn sat down with Rick Roth to talk not about wins, but about regrets, what they’d do differently if they could start over. Dennis came to printing the long way: an NYU…

°FAI The Pope weighs in

If you’ve never read an encyclical, they’re fascinating. Pope Francis wrote a 2015 encyclical on the environment and climate change called Laudato si’. Its translated subtitle is “On Care for Our Common Home.” An encyclical is a glimpse into a mind that is revered and chosen by a large group of their peers to form…

TBT: AI in Apparel Manufacturing: The Ethics Episode (°FAI 15)

Just for this week we are doing a bit of crossover into °FAI. It’s a topic I think is very important. Here’s the rundown. Episode 15 °FAI is the one where we ask the harder question about AI, who’s steering it? With Pope Leo XIV’s first encyclical putting AI ethics on the front page, it’s…

°FAI: Building a CRM on Monday + Brevo

Mirror Image had need for a CRM. So I started Building a CRM on Monday + Brevo. This is a new space for me to build in, and I’m using AI to assist. We tested HubSpot first and then arrived on the Monday / Brevo integration because it seemed to suit our needs better. Maybe…

TBT: Practicality in Water-Based Printing

From March 2020, Water-based ink scares a lot of shop owners, and not without reason. Plastisol forgives mistakes; water-based does not. So at Impressions Expo Long Beach 2020, we sat down with Tony Palmer of MHM, a UK printer who started in 1987 when water-based was the only ink in the room, for a no-theory,…

More for Michel: FESPA’s Official Tribute to Caza

There is no possibility that too many tributes get paid to Michel Caza. In our first tribute post on Sunday, Rick closed with the line “I hope many tributes roll out.” They are rolling out. And there is no possibility that too many get paid to this man. We followed Sunday’s post with our friend…

°FAI: The Bug That Was Faking Our Numbers

Our press operators log every job on a tablet, order number, screens, setup time, run time, delays. That data flows into the weekly report the shop owner reads every Monday morning. The tablet form has been live about three weeks. The operators came back with a list and The Bug That Was Faking Our Numbers.…

TBT: The $8 Fix for Most Embroidery Problems

From February 2019, Want to know what $8 piece causes 85% of the problems that happen with your $25,000 embroidery machine? At ISS Long Beach 2019, we sat down with Bill Garvin of BG Tech, a Tampa-based embroidery technician who services 80 to 100 shops a month on the East Coast,  for a no-nonsense ShopTalk…

°FAI: Building a Slide Deck With Claude

Start With the Brain Dump, Not the Slides The biggest mistake I made early on was opening Claude and asking for “a 15-slide deck on screen printing safety.” You’ll get something. It’ll be generic, vaguely true, and useless. Better approach: dump everything you know about the topic into the chat first. Bullet points, half-thoughts, that…

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