The Ink Kitchen

Be authentic, or don’t bother A truth most shop owners learn the hard way: chasing markets you don’t actually understand is a fast track to burnout. In this live shoptalks form 2022, Milissa Clark runs her own print shop in Austin alongside her fiancé, and they’ve doubled down on music and merch because that’s the…

In 2023, Serge Ramirez of Supacolor stood in front of a Shop Talk audience at Impressions Expo and laid out his digital content playbook. Stop copying other people’s ideas. Go vertical. Take it easy on hashtags. Don’t be fake. Lean into user-generated content. It was sharp, practical advice, and every bit of it still holds.…