There was actually a time (back when dinosaurs ruled the earth) when t-shirts were more of a promotional item. Now they can be the major source of financing (I think Indian Motorcycles relaunch was in that category.) At the opening of the new Professor Longhair Museum in New Orleans there was no admission fee, they were…
Since Rick and I have been talking about reflective printing I thought I’d share a sample printed with a product made by Rutland. The product is ER0200 Reflective Gray and we have had nothing but solid results specifically with fashion prints where the subtle tone-on-tone look under ambient light was preferred. Of course under direct light you…
When we first started in business in Cambridge, MA in the late 80’s, we were near MIT the Massachusetts Institute of Technology. There I meet Andy Hong of the MIT Media Lab, the first customer who brought a case of beer to us to thank us for a job well done. I digress… Being near…
We’ve seen a sharp increase in demand for reflective printing in the last couple of years. When it comes to reflective decoration options abound. Certain products have been developed for fashion where the effect is primarily, for lack of a better term, a gimmick to products for function, like safety. We’ve found that when reflectivity is paramount nothing…
April 22 is Earth Day. Happy Earth Day! Earth Day started in 1970. There are some real great proponents of environmentalism in our industry. Some simple advice on Earth Day: – use the greenest products you can and when you use them, do it responsibly. A great example is to use roll adhesive which will…
A Polish designer, Kamil Piatkowski, has created a bottle design called Regular Beer that uses screen printing to elegantly save on the mental and physical energy used to print bottle labels. The post on psfk combines what is of interest to many readers of this blog, printing and beer, not necessarily in that order…
Apparently there is a curse involved in this shirt, but I’m not sure I even understand it after only reading this article once… This Mississippi State t-shirt according to the Clarion-Ledger involves a curse. Decoded swearing is still swearing apparently. Sometimes I’m glad we have our own blog so we don’t have to deal with…
Being a contract printer (ASI supplier) for ASI distributors and other promotional product “professionals” is a love/hate relationship if ever there was one. When the relationship goes well it is a great cooperative arrangement and the distributor (in their white hat of course emblazoned with their clever name and logo) is our financier, our great…
Sorry in advance to all of my friends from Chicago. I am enjoying your very windy city, but today I came across quite a sight walking past the Under Armour store downtown. It was the biggest t-shirt I’ve ever seen and it was emblazoned with a Chicago arc text and Cubs logo. On account of content, physique,…
Stop being penny wise and pound foolish. Saving twenty dollars and buying a gallon of inexpensive but inferior emulsion is a terrible idea. Inferior emulsions don’t have the resolution of most of the more expensive emulsions because they don’t have the solids content. Without the resolution you will you lose detail in your printing. …
