It’s easy to fall into the trap of spending all your time working inside your business, but how are you working outside to get new customers and clients? LaTonna Roberson of Lady Print Boss breaks it down in this Shop Talk from the Impressions Expo in Fort Worth. Even if you are a one-person shop or have a small team, you can use apps and automation to land your ideal customer, your “Larry”.

Who’s Larry? Watch the video to find out!