Yahoo, ABC, Jezebel and many other news sources, and oh yeah, also the bad entertainment site ironically called, “Fox News” are all reporting on Target stores selling a shirt emblazoned with the word “Trophy.” They are selling it in their Junior section oriented toward brides. The retailer has received a firestorm of grief about it…
Like it or not, you cannot expect to thrive as a business with your Yellow Pages ad (what’s that?) and just a land line. I personally don’t like it when customers contact me on Facebook. I find it hard to integrate the information into my system and share it with my team. You know what? Stop…
Pricing is an area where we as screen printers are typically ignorant, afraid, or just plain stupid. In no way would I say that I have all of the answers on screen print pricing but I can say that I have, and continue to, put a lot of thought into the subject, and make adjustments accordingly…
How difficult can it be to answer the phone? Apparently for some people, very difficult. I called an old established business today, searching for garments for a large beverage company customer. The person answering the phone made me feel like I was bothering both her and the company. That is a great way to make…
It seems appropriate to post this in the days leading up to the USA’s Independence Day. Unionwear located in Newark, NJ is the real deal in terms of union made, USA made hats, bags and other items. Their owner Mitch Cahn is a a strong advocate for worker’s rights (and a pretty fun guy if…
I feel very fortunate to get to spend some time with Andy Anderson at his studio in Nashville recently. Besides being one of the best screenprinters in the world for over thirty years he also is a master at creating motorcycles that are works of art, and then as if that isn’t enough, ranging far…
There is that day when your contact at a big customer tells you that they are leaving. When I was younger my heart would stop, I would get depressed, etc. No longer. Over the years I have found that if you follow up and you have been doing a good job that the person that…
We send a computer mock up like The Pawtucket Film Festival example below to every single customer. What we want back (if all information is correct) is the word, “Approved.” Not “it looks good to me,” “wonderful,” “great,” “ok,” “thank you so much,” or any other number of niceties that might make you feel good…
We had a cool time with some fellow printers and a few chill vendors this week. A good time was had by all at our Ink Kitchen “East Coast Scrubdown and BBQ.” Three customers of mine hooked us up big time. Best Q around from Blue Ribbon BBQ, best brews around with Summer Ale and…
What are you doing next Wednesday? Why not spend the afternoon (and evening) talking shop and shooting the…breeze while enjoying some Blue Ribbon Barbecue, Iggy’s Bread, and beer and cider from Sam Adams Boston Beer Company on us- The Ink Kitchen and Peter Rinning of QRSTs. We’ve got Greg Jensen from SAATI and Brian Lessard from Rutland Inks coming, too.…
