If you’re looking for a quick Master Class in digital content, we have it for you here in this Shop Talk. Serg Ramirez, Senior Content Creator and Digital Strategist for Supacolor , led the Impressions Expo Long Beach crowd through his awesome 2023 Digital Content Playbook. From the physiological and psychological underpinnings of capturing your audience’s…
Rick interviewed industry veterans Zahir ‘Zach’ Sait, John Rusk, and Adam Walterscheid from Textisle, the company behind the Fairweather Johnson brand, to talk about their new, more effective methods of recycling fabric waste to create apparel. By color sorting and combining post-industrial and post-consumer waste, they create 100% recycled garments in a range of colors…
Hiring people with disabilities can be a great way to improve your company’s culture and bottom line. Studies have shown that companies that employ people with disabilities have higher productivity, lower absenteeism and lower turnover rates. They also have a better reputation with customers and the community. Did you know that there are over 60…
Heat applied transfer technology has made great strides in the past few years. Now there’s almost nothing that can’t be decorated with a transfer. We gathered a panel of experts- Josh Ellsworth from Stahls ; Jody Mazade from Howard Custom Transfers ; Nathan Anderson from FM Expressions ; and Mark Bailey from SanMar– to share their insights about how transfers…
Tax season is coming up soon and there’s a lot of misleading business advice flying around on social media, so we asked Tyrone Gregory @TheSelfEmployedTaxGuy and Stan Banks @StanBanks to join us in a Shop Talk about Protecting Your Profits. Nothing is certain but death and taxes, so keep your books in order and make…
We gathered some of the most knowledgable water-based screen printers in the country for this Shop Talk on printing with water-based inks. Val and Eric Solomon of Night Owls, Danny Gruninger of DG Consulting and Tony Palmer of PalmPrint Screen Printing Consulting shared their expertise with the crowd at Impressions Expo Long Beach and our…
Is AI a tool or a threat to a creative business? It depends on how you chose to look at it. In this Shop Talk we had Michelle Moxley, Innovation Director at @MRPrintingEquipment , and Dave Gardner from @GildanCorp discussing the pros and cons of using AI in your art workflow. This talk was based on Michelle’s…
Don’t worry if you missed some of the Shop Talks at the recent Impressions Expo in Long Beach. We’ll have every talk up on our YouTube channel in the coming weeks. First up is Rick’s talk with Dov Charney. Unfiltered as always, Dov talked to us about garment trends, imprintable t-shirt history, how to get…
Back in the day there were cotton and 50/50 t-shirts and everything was either screen printed or embroidered. Those days are long gone. Now you need to educate yourself and your customers in order to give them what they want. You need to understand your substrates, your inks and the wide variety of decoration techniques…
Just because you can’t print a specialty item in your shop, that doesn’t mean you can’t sell it to your customers. Membership in promotional product organizations like ASI and PPAI is inexpensive and gives you access to suppliers, education, discounts, networking, marketing resources and more. This Shop Talk from the 2022 Impressions Expo Fort Worth…
