If you’re not selling promotional products to your decorated apparel customers, someone else is. And they probably sell t-shirts and other custom apparel, too. Goodbye customer.

It’s not hard to offer the additional customized items your customers want before they go to someone else who does. Watch this Shop Talk with Debbie Pasko of PPAI and Theresa Hegel of ASI to learn what promotional products are all about, how to sell them and what those price codes mean.