Not every potential customer who comes calling is the right customer for your business. Knowing your niche it makes it easier to know which customers are a good fit. But how do you actually handle turning down work?

In this Shop Talk from Impressions Expo Atlantic City, we gathered a panel of industry veterans who share their methods (and a few good war stories, as well): Aimee Derouen of Mirror Image, Peter Rinnig of QRST’s, Dennis Tan of Ampersand Print Co., and co-host  @StanBanks  of T-Shirt Side Hustle.