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Not All Business is Good Business

Not every potential customer who comes calling is the right customer for your business. Knowing your niche it makes it easier to know which customers are a good fit. But how do you actually handle turning down work?

In this Shop Talk from Impressions Expo Atlantic City, we gathered a panel of industry veterans who share their methods (and a few good war stories, as well): Aimee Derouen of Mirror Image, Peter Rinnig of QRST’s, Dennis Tan of Ampersand Print Co., and co-host  @StanBanks  of T-Shirt Side Hustle.


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