Dov Charney, the man who brought us the original, iconic American Apparel brand, tells us what he sees coming next in garment trends in this Shop Talk from Impressions Expo in Long Beach. Get rid of those flimsy tri-blends. According to Dov, heavy-weight cotton in a wider cut, that’s to say “schleppy”, is going to be…
Blue Star Innovation Group (BSIG) and PSG just bought Printavo and Inksoft, former competitors in the software arena in the garment decoration world. BSIG is Jerry Jones and more, including all of his children, operating out of the Dallas Cowboy complex. There is no word yet on whether Jerry (Net Worth 10.3 Billion Dollars) will…
Learn how to use your cell phone to create powerful marketing content that will grab people’s attention. You don’t need to be a pro or buy fancy equipment. Your phone will do just fine. Don’t know what kind of content to create? Experts Sergio Ramirez of Video Marketing Beast and Stan Banks of T-Shirt Side…
We all know how to talk to customers. Don’t swear at them. Don’t call them names. Use that special customer service voice. But the most important way is to make sure they are happy with not only their end product, but also with the experience they had when ordering that product. The best way to…
If your screens aren’t right, your screen prints won’t be right. Sounds simple enough, but it’s only easy to fix if you know what to do. We kicked off the 2022 Shop Talk series at the Impressions Expo in Long Beach talking about common screen making mistakes and how to fix them with Kevin Kauth…
When we were in little league, our coaches always had a white board with a layout of the game field that showed us our play, where each player should go and what we should do. As our company has grown, I started thinking about how we could more simply communicate with our team when things change.…
It was great to be back in Long Beach doing Shop Talks at the Impressions Expo. If you couldn’t make it, or even if you were there, take a look at our video of expo highlights. Full video edits will be rolling out soon.
Welp, we made this mistake again. Using a low bleed ink when we didn’t need to and then hot stacking hundreds of shirts led to the back of one shirt bleaching out the front of the shirt it was laying on top of. We ruined about 500 shirts before realizing our mistake. Make sure to use…
The show is going on and so are we! Like everything else these days, the schedule is subject to last minute changes, but if you want to see what we’re intending to bring you at Long Beach Shop Talk this week, see the schedule below. Impression Expo 2022 Shop Talk Schedule Friday, January 21, 2022: 11:00…
Boston Celtic center Enes Kanter became a US citizen recently and changed his name legally to Enes Kanter Freedom. This will change his jersey to say “FREEDOM” from now on. There have been coincidental interesting jerseys, but this is intentional and has a direct message. Kanter has been an outspoken critic of the Chinese and…
