Some Killer Marketing
We could all take a lesson in marketing from SanMar & Hanes with this co-branded piece. Over-zipper printing courtesy of some dude named Rick Roth 🙂
Blog Page 48
Cubs and Indians Win! No, not a misprint Monday on that but…
The Cubs and Indians are in the World Series! Who would have thunk it? Besides my thinking that if the Cubs win the next round that Theo Epstein becomes a candidate for the Baseball Hall of Fame, I have a couple of other thoughts as a t-shirt printer. Clearly most of the t-shirt world is…
Whoever Reads This…Fun with Ink, Beer, Trump and Shirts
Donald Trump famously said he wants to build a big wall between Mexico and the USA and that they don’t know it but the Mexicans will pay for it. A Mexican brewery decided to turn the tables on Trump and has been selling shirts that look like shirts that support Trump, but when exposed to…
A Little Art Prep Goes a Long Way
We recently had a client come to us asking to print a 10 color job with a huge amount of ink coverage. The artwork consisted of mostly solid colors butt registered, which included some small details. Ohhh…. and its just a few thousand prints. These types of prints require a little extra thought from the…
Damaged Goods
We recently started offering fulfillment services. There is so much to learn about the fulfillment business, from pick-and-pack to inventory control to high-volume shipping. It’s both intimidating and exciting. On a humorous note, processing returns creates some spontaneous moments of laughter. When product is damaged in shipping it can really get bad…
Misprint Monday? Just Say No!
When a customer says that a sample is approved but they want the print location to go up 1/4 inch, just say no. In fact, say “hell no!” There is a school of thought to say yes and they won’t notice, but I don’t agree. I tell customers that we load carefully and we load…
Farm Aid 2016 Lesson #2: Where to Buy Your Concert Merch?
In retail we hear about the fact that on-line selling is replacing brick & mortar stores. Now that dynamic is even hitting rock concerts only lon-line sales are replacing canvas & folding table merch operations. Ten percent of the sales at the 2016 Farm Aid concert were done on-line. Wait in lines of up to 30…
Farm Aid 2016 Lesson #1: Simple is Best
One of the Mirror Image artists and I stood in the middle of the crowd at Farm Aid. As many of the 20K people in attendance filed past us, we took note of what they were wearing. Simple, simple and simple was the conclusion. What did we see? One color designs for the most part,…
Misprint Monday: “Beg for forgiveness, say you’ll never do it again, pay a reasonable settlement and move on with your life.”
The Chicago Tribune is reporting that the Chicago Cubs and Major League Baseball are about to make a massive crackdown on copyright violations (whether real or perceived) in the coming weeks. The Major League Baseball Playoffs are upon us and big bucks are at stake. Where big bucks are at stake, you always will find…
Chelsea Grayson Named New CEO of American Apparel
Paula Schneider resigned as CEO of American Apparel. She served that post only since early 2015. Lawyer Chelsea Grayson has been named by the Board at new CEO. Ms. Grayson had been serving as the American Apparel General Counsel and Chief Administrative Officer. We received a copy of the letter distributed to employees. The one page…
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