Not every potential customer who comes calling is the right customer for your business. Knowing your niche it makes it easier to know which customers are a good fit. But how do you actually handle turning down work? In this Shop Talk from Impressions Expo Atlantic City, we gathered a panel of industry veterans who…
Screen printing is an art but it’s also science and chemistry. The more you understand about the fabrics you’re decorating and how they interact with different types of ink, the better your end results will be. There is so much terminology- ringspun, open end, carded, combed, singles, PDFs, garment dye, pigment dye and more! We…
You don’t need to spend a lot of money to systemize your business, you just need the right frameworks. In this Shop Talk Rick Roth and Stan Banks talk with Gavin StGeorges, CEO and founder of Seps.IO, about how to create systems that will allow you to grow your business in a way that lets…
Mark Lane, the CEO of Coed Sportswear, talks about the highs and lows of running Coed Naked, one of the hottest retail t-shirt brands of the 1990s, in this Shop Talk from the Impressions Expo in Atlantic City. He discusses how the company went from selling over 10 million shirts in 12,000 stores to nearly…
You would be hard pressed to find two individuals who care more about providing free screen printing information and education to as many people as possible than our own Rick Roth and legendary flatstock printer Andy Mac aka Andy MacDougall. (You’d also be hard pressed to find two funner people to have a beer or…
DTF is the hottest new topic in the decorating world. With new technologies the equipment and supplies are not always equal to the hype, and real knowledge and experience are lacking to sort it all out. Industry experts Nick Buettner of ISW, and Matt Gusse and Jay Wilson of DTF2U provide that expertise and knowledge…
We love gathering the garment decoration industry’s best and brightest to discuss the future of the industry and we have them here in this Shop Talk. Alex Phelan of Merchadise , Jacob Edwards of Jakprints , Michelle Moxley of M&R and Ed Levy of Hirsch Solutions joined Rick at the Impressions Expo in Long Beach…
Starting a side hustle is one thing, growing that side hustle into a dedicated screen print shop is another. Most vendors and media focus on newcomers or big shops, but in this Shop Talk Rick and YouTuber and business coach StanBanks talk about what you need to do and what you need to consider to grow…
If you’re looking for a dose of inspiration, you are in for a treat with this Shop Talk with industry legend Dave Gardner, the inventor of simulated process printing, the “underbase” print, creator of the iconic Harley Davidson t-shirts of the 1980s and now Director of Creative Embellishment at Gildan. When he started there were…
If you’re looking for a quick Master Class in digital content, we have it for you here in this Shop Talk. Serg Ramirez, Senior Content Creator and Digital Strategist for Supacolor , led the Impressions Expo Long Beach crowd through his awesome 2023 Digital Content Playbook. From the physiological and psychological underpinnings of capturing your audience’s…
