A lot of what we talk about in ShopTalks is commerce oriented, but never forget that screen printing is also art! In this Impressions Expo ShopTalk with Brian Potash of Devilfish Ink Graphic Arts and Printing, we learn how Brian has turned his hobby and his passion into a successful career, creating prints and designs…
Sales can be intimidating, but you can’t have a successful decoration business without selling what you make. That’s why we invited a pro, Milissa Clark of Lane 7 Apparel, to join us in this ShopTalk from the Impressions Expo in Atlantic City where she and Rick chat about how to get new customers, how to…
It’s not often that we get an embroidery expert like Laurie Kantor of LB Embroidery to explain the nuts and bolts of embroidery backings, bobbins, hooping aids and when to say “no”, or offer another decoration solution, to a customer’s request. As usual, the responses to the audience questions at the end of the Shop…
It takes money to buy or upgrade your equipment and sometimes that means financing or leasing. But the folks who finance equipment might be more interested in getting your money than finding the solution that’s best for you. So in this Shop Talk, we didn’t invite bank loan officers or leasing companies to speak, we…
Print Girl Mafia came together as way for women in the apparel decoration industry to find support and a sounding board without having to battle the macho attitudes often found in this business. Watch the Shop Talk from Impressions Expo Atlantic City 2022 to learn more about it.
If you’re not selling promotional products to your decorated apparel customers, someone else is. And they probably sell t-shirts and other custom apparel, too. Goodbye customer. It’s not hard to offer the additional customized items your customers want before they go to someone else who does. Watch this Shop Talk with Debbie Pasko of PPAI…
Sometimes you’ll ship an order that was inspected and looked fantastic and then two days later the customer is calling saying there’s a problem- that white print on a red garment has turned pink. It’s one of the the worst feelings in the world. If you’re wondering why it happened and how to stop it…
Transfers offer solutions for shops of all sizes- from home-based small businesses to multi auto print shops. Josh Ellsworth of Stahls Transfer Express, Stan Banks of T-Shirt Side Hustle and Jason Murphy of Sanmar talk in detail about how transfers and a heat press are valuable tools for shops of any and every size in…
DTF is generating a lot of buzz in the apparel decorating industry and it’s not just about what the acronym really stands for. Get a deep technical walk through the process with Nick Buettner of Imaging Supply Warehouse. If you’re a technical nerd, this one is for you!
We got the dream team together in Long Beach to talk about social media and your business. Stan Banks of T-Shirt Side Hustle, Allan Wade of A-Dubb Productions and Jon Phenom of Clothing Brand Academy talk about the evolving social media landscape and how to use it to spotlight your business in this Shop Talk…
