Just because you can’t print a specialty item in your shop, that doesn’t mean you can’t sell it to your customers. Membership in promotional product organizations like ASI and PPAI is inexpensive and gives you access to suppliers, education, discounts, networking, marketing resources and more. This Shop Talk from the 2022 Impressions Expo Fort Worth…
Let your interests drive your niche and you’ll find customers you love to work with. John “Johnny Bomb” Herrera tells us how he became the go-to merch guy for Texas barbecue shops and how you can find your niche and be excited about your business. He doesn’t have the biggest shop in Texas or the…
It’s easy to fall into the trap of spending all your time working inside your business, but how are you working outside to get new customers and clients? LaTonna Roberson of Lady Print Boss breaks it down in this Shop Talk from the Impressions Expo in Fort Worth. Even if you are a one-person shop…
New Monthly Column by Michelle Moxley! Michelle Moxley works as Director of Innovation for M&R. She graduated from The Art Institute of Washington with studies in graphic design and animation. She has worked in a variety of production settings in R&D, production art and fine art capacities. Michelle is one of the most innovative minds in our industry and…
Gildan recently released their 3rd quarter financial report. My take-away for our industry is that they have record sales and substantial profits in activewear. They are not hurting from supply chain or inflation issues as one might have imagined. You can read the entire press release below. Gildan Press Release Gildan Activewear Reports Strong Results for…
Sales can be intimidating, but you can’t have a successful decoration business without selling what you make. That’s why we invited a pro, Milissa Clark of Lane 7 Apparel, to join us in this ShopTalk from the Impressions Expo in Atlantic City where she and Rick chat about how to get new customers, how to…
It takes money to buy or upgrade your equipment and sometimes that means financing or leasing. But the folks who finance equipment might be more interested in getting your money than finding the solution that’s best for you. So in this Shop Talk, we didn’t invite bank loan officers or leasing companies to speak, we…
If you’re not selling promotional products to your decorated apparel customers, someone else is. And they probably sell t-shirts and other custom apparel, too. Goodbye customer. It’s not hard to offer the additional customized items your customers want before they go to someone else who does. Watch this Shop Talk with Debbie Pasko of PPAI…
We got the dream team together in Long Beach to talk about social media and your business. Stan Banks of T-Shirt Side Hustle, Allan Wade of A-Dubb Productions and Jon Phenom of Clothing Brand Academy talk about the evolving social media landscape and how to use it to spotlight your business in this Shop Talk…
There’s more to launching a brand than having a great design, or a press. Whether you want to start your own brand or have customers looking to start their own, it’s crucial to understand how the industry works. Jon Phenom of Clothing Brand Academy knows the ins and outs of creating a brand from all…
