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“We’ve always done it this way.” It isn’t real

New Monthly Column by Michelle Moxley! Michelle Moxley works as Director of Innovation for M&R. She graduated from The Art Institute of Washington with studies in graphic design and animation. She has worked in a variety of production settings in R&D, production art and fine art capacities. Michelle is one of the most innovative minds in our industry and…

Gildan 3rd Quarter Financial Report

Gildan recently released their 3rd quarter financial report. My take-away for our industry is that they have record sales and substantial profits in activewear. They are not hurting from supply chain or inflation issues as one might have imagined. You can read the entire press release below. Gildan Press Release Gildan Activewear Reports Strong Results for…

How to Sell 50 or 5,000 Shirts: Sales Fundamentals with Millisa Clark

Sales can be intimidating, but you can’t have a successful decoration business without selling what you make. That’s why we invited a pro, Milissa Clark of Lane 7 Apparel, to join us in this ShopTalk from the Impressions Expo in Atlantic City where she and Rick chat about how to get new customers, how to…

How Do You Get $$ for Equipment?

It takes money to buy or upgrade your equipment and sometimes that means financing or leasing. But the folks who finance equipment might be more interested in getting your money than finding the solution that’s best for you. So in this Shop Talk, we didn’t invite bank loan officers or leasing companies to speak, we…

How to Sell Promotional Products

If you’re not selling promotional products to your decorated apparel customers, someone else is. And they probably sell t-shirts and other custom apparel, too. Goodbye customer. It’s not hard to offer the additional customized items your customers want before they go to someone else who does. Watch this Shop Talk with Debbie Pasko of PPAI…

Social Media for Your Apparel Decorating Business- Then and Now

We got the dream team together in Long Beach to talk about social media and your business. Stan Banks of T-Shirt Side Hustle, Allan Wade of A-Dubb Productions and Jon Phenom of Clothing Brand Academy talk about the evolving social media landscape and how to use it to spotlight your business in this Shop Talk…

Working With Brands- What You Need to Know

There’s more to launching a brand than having a great design, or a press. Whether you want to start your own brand or have customers looking to start their own, it’s crucial to understand how the industry works. Jon Phenom of Clothing Brand Academy knows the ins and outs of creating a brand from all…

What’s the Future of POD and E-commerce?

Understanding what’s going on in the branded merchandise space helps you make decisions about your shop’s future. The rise of print on demand and e-commerce is re-shaping the industry and our speakers Alex Phelan of Merchadise, Alex Young of POND Threads and Merchadise, and Jason Murphy of Sanmar lay out the past, present and future…

Humanitarian Aid for Ukraine

There is a humanitarian crisis in Ukraine (Soviet government always called it “the” Ukraine. Ukrainians are sensitive about this, call it simply “Ukraine”) caused by the invasion by Russia. We have friends in Ukraine and they recommend Vostok-SOS as an organization doing a great job with minimal bureaucracy. We recommend if you are so moved,…

Talking Community with The Shirt Show

A couple of years ago two screen print shop owners, Andy Rudman of Shirt Kong and Dylan Gilligan of Upstate Merch, decided to open their weekly conversations to the community at large and created The Shirt Show podcast. In this Shop Talk Rick talks with Andy and Dylan about what’s happening in the screen printing…

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