In theatrical magic, misdirection is a form of deception in which the performer draws audience attention to one thing to distract it from another. We do this bad magic to ourselves sometimes. I try and remind my colleagues that when there is a difficult print or new technique, your attention will focus on that and…
Welp, we made this mistake again. Using a low bleed ink when we didn’t need to and then hot stacking hundreds of shirts led to the back of one shirt bleaching out the front of the shirt it was laying on top of. We ruined about 500 shirts before realizing our mistake. Make sure to use…
Sometimes you have too much work to do and in order to move fast, you cut corners. You get a couple thousand shirts at the dock, you don’t feel like you have time to count it and then the customer picks it up before you get your final counts. Now the customer gets back to you…
Most of us are hurting right now. The past 2 weeks have been devastating in so many ways. We have laid people off, looked the screen printing grim reaper in the eye, or even worse, have seen loved ones getting sick. Last Friday a large storm rolled through Fort Worth and a lighting strike hit…
Do you ever have that problem where a print randomly comes out of registration? You make adjustments to your micro registration and just keep chasing the problem in circles. Maybe a screen ripped? Go ahead and make all new screens, that might solve the problem…. Wellllll, actually it could be a much more simple solution. …
We recently had a new employee ship a package via UPS to a US Post Office box and it was a very important shipment. UPS does not generally deliver to a USPS box. We were lucky and this was a concert venue that gets lots of packages and UPS automatically reroutes them (with a charge)…
Ah, Pantone, how I despise you and let me count the ways: The color guide books are expensive as hell considering how many books they sell and the fact that in our industry and others I presume they also get licensing fees for inks that match their Pantone colors. The cost means that not only…
We printed this shirt at Mirror Image nearly 25 years ago. It had to be approved by Robert (pronounced RO BEAR) Doisneau in France. In order to print it we separated it and set it up and printed it almost 16 times to get it right, at a time when film was really expensive and…
Q: Is the ink dry on the shirt you printed? A: It doesn’t matter. Ink can be dry on a shirt and it will not last through a wash. Unless you are unethical and plan to leave the country after selling a shirt, you want the print to stay on the shirt beyond the first…
Customer comes to you with a huge order and makes disparaging remarks about the prior print shop they were using. Celebrate? No, BEWARE! Most of the screen printing of t-shirts is not rocket science and unless someone comes to you for what you very specifically are good at, be careful with new customers. This customer…
