There’s more to launching a brand than having a great design, or a press. Whether you want to start your own brand or have customers looking to start their own, it’s crucial to understand how the industry works. Jon Phenom of Clothing Brand Academy knows the ins and outs of creating a brand from all…
Understanding what’s going on in the branded merchandise space helps you make decisions about your shop’s future. The rise of print on demand and e-commerce is re-shaping the industry and our speakers Alex Phelan of Merchadise, Alex Young of POND Threads and Merchadise, and Jason Murphy of Sanmar lay out the past, present and future…
We’ve got a free master class for you in today’s Shop Talk video. I interviewed Lon Winters of Graphic Elephants and Rick Roth of Ink Kitchen and Mirror Image about how they started in screen printing, what they wish they had known back then, and what they’ve learned since. So much good info in this…
A couple of years ago two screen print shop owners, Andy Rudman of Shirt Kong and Dylan Gilligan of Upstate Merch, decided to open their weekly conversations to the community at large and created The Shirt Show podcast. In this Shop Talk Rick talks with Andy and Dylan about what’s happening in the screen printing…
Dov Charney, the man who brought us the original, iconic American Apparel brand, tells us what he sees coming next in garment trends in this Shop Talk from Impressions Expo in Long Beach. Get rid of those flimsy tri-blends. According to Dov, heavy-weight cotton in a wider cut, that’s to say “schleppy”, is going to be…
Learn how to use your cell phone to create powerful marketing content that will grab people’s attention. You don’t need to be a pro or buy fancy equipment. Your phone will do just fine. Don’t know what kind of content to create? Experts Sergio Ramirez of Video Marketing Beast and Stan Banks of T-Shirt Side…
If your screens aren’t right, your screen prints won’t be right. Sounds simple enough, but it’s only easy to fix if you know what to do. We kicked off the 2022 Shop Talk series at the Impressions Expo in Long Beach talking about common screen making mistakes and how to fix them with Kevin Kauth…
It was great to be back in Long Beach doing Shop Talks at the Impressions Expo. If you couldn’t make it, or even if you were there, take a look at our video of expo highlights. Full video edits will be rolling out soon.
Do you find creating efficient workflows in your shop a challenge? You’re not alone! In this Shop Talk recorded at the Impressions show in Fort Worth, Rick sat down with Ryan Graves, VP of Operations at Printed Threads, to discuss all things workflow, including the advantages and drawbacks of custom vs off the shelf shop…
Sustainability is more than a corporate buzzword. At least it should be. Corporations may have big budgets for dedicated CSR (corporate social responsibility) programs and cool infographics, but even without a big budget, there are plenty of things you can do to reduce waste, recycle resources and make your shop a more sustainable enterprise. Rick…
