Blue Star Innovation Group (BSIG) and PSG just bought Printavo and Inksoft, former competitors in the software arena in the garment decoration world. BSIG is Jerry Jones and more, including all of his children, operating out of the Dallas Cowboy complex. There is no word yet on whether Jerry (Net Worth 10.3 Billion Dollars) will…
Learn how to use your cell phone to create powerful marketing content that will grab people’s attention. You don’t need to be a pro or buy fancy equipment. Your phone will do just fine. Don’t know what kind of content to create? Experts Sergio Ramirez of Video Marketing Beast and Stan Banks of T-Shirt Side…
We all know how to talk to customers. Don’t swear at them. Don’t call them names. Use that special customer service voice. But the most important way is to make sure they are happy with not only their end product, but also with the experience they had when ordering that product. The best way to…
When we were in little league, our coaches always had a white board with a layout of the game field that showed us our play, where each player should go and what we should do. As our company has grown, I started thinking about how we could more simply communicate with our team when things change.…
It was great to be back in Long Beach doing Shop Talks at the Impressions Expo. If you couldn’t make it, or even if you were there, take a look at our video of expo highlights. Full video edits will be rolling out soon.
Welp, we made this mistake again. Using a low bleed ink when we didn’t need to and then hot stacking hundreds of shirts led to the back of one shirt bleaching out the front of the shirt it was laying on top of. We ruined about 500 shirts before realizing our mistake. Make sure to use…
Boston Celtic center Enes Kanter became a US citizen recently and changed his name legally to Enes Kanter Freedom. This will change his jersey to say “FREEDOM” from now on. There have been coincidental interesting jerseys, but this is intentional and has a direct message. Kanter has been an outspoken critic of the Chinese and…
Do you find creating efficient workflows in your shop a challenge? You’re not alone! In this Shop Talk recorded at the Impressions show in Fort Worth, Rick sat down with Ryan Graves, VP of Operations at Printed Threads, to discuss all things workflow, including the advantages and drawbacks of custom vs off the shelf shop…
No one can deny that we have all been through a couple of very challenging years that reinforced how much we rely on one another. Impressions is recognizing the spirit of giving to community with the inaugural Impressions Community Service Awards, to be presented at Impressions Expo in Long Beach in late January. If you…
Sustainability is more than a corporate buzzword. At least it should be. Corporations may have big budgets for dedicated CSR (corporate social responsibility) programs and cool infographics, but even without a big budget, there are plenty of things you can do to reduce waste, recycle resources and make your shop a more sustainable enterprise. Rick…
