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Want to Start a T-Shirt Brand? Essential Tips for Branding, Marketing & Social Media Success

  Launching a t-shirt business can be an exciting journey, but it’s also one filled with challenges, especially when it comes to marketing and branding. If you’ve ever wondered how to turn your passion for printing into a thriving brand, this guide is for you. Drawing from expert insights shared by Latonia “Tee” Samuel of…

Common Mistakes in Screen Making (and How to Avoid Them)

Screen printing is an art form that requires precision, attention to detail, and a solid understanding of the fundamentals. Whether you’re a novice or a seasoned pro, there are common pitfalls that can derail your printing process. Here, we break down some of the most frequent mistakes in the screen room and how you can…

The Good, The Bad, and The Ugly of Fast Growth in Screen Printing

  Interested in starting a decorating business and growing fast? If so, this post is for you. Today, we’re diving into the journey of Vlad Kalman from Printing on Main Street, who shares his experiences navigating the fast-paced world of screen printing and the challenges that come with rapid growth. Starting Out: From Zero to…

Unlock the Power of AI: Revolutionize Your Garment Industry Marketing and Artwor

This Ai assisted post is based on a Shop Talk with Michelle Moxley Hruby at Impressions Long Beach 2024. Embracing the AI Revolution Artificial Intelligence (AI) is no longer a futuristic concept – it’s a reality that is transforming industries across the globe, including the garment industry. As the creator of the Fahrenheit AI series…

Elevating Your Hat Game: Innovative Decorating Techniques and Sourcing Strategies

Embracing the Power of Heat-Applied Patches In the ever-evolving world of apparel decoration, the hat has emerged as a canvas for creative expression. Gone are the days when embroidery was the sole option for customizing headwear. Thanks to advancements in adhesive technologies and specialized hat presses, the possibilities for decorating hats are whatever you can…

Unlocking the Potential of Apparel Decorating: A Guide for Aspiring Entrepreneurs

Embracing the Entrepreneurial Spirit Entrepreneurship is an exciting and rewarding path, and the apparel decorating industry offers a wealth of opportunities for those with the drive and determination to succeed. Whether you’re a seasoned professional or a budding entrepreneur, the journey of starting and growing your own business can be both exhilarating and challenging. In…

Creative Ways to Reduce Waste in Your Shop

In this Shop Talk Rick talks about the many different ways he implements sustainable practices in his shop, Mirror Image.  From using eco-friendly packaging to giving old shirts a new lease on life, there are many ways to turn what might seem to be trash into treasure. Sustainability and waste reduction are complex issues that…

Regenerative Technologies: Revolutionizing the Fashion Industry

The fashion industry has long been associated with waste and excessive consumption. However, there is a growing movement towards regenerative technologies that aim to change this narrative. Regenerative technology involves the use of already generated materials and finished products, breaking them down to their raw materials and then regenerating them into new products. This process…

Fahrenheit AI Episode 13: Exploring AI Text Generation and Agents for Apparel Embellishers

Fahrenheit AI is an Ink Kitchen production in collaboration with Notorious R&D, to explore AI and its impact on the apparel embellishment industry. In this installment, we take a look at how AI models like Midjourney and Idiogram are handling text generation, examine the growing issue of deepfakes being used in politics, and walk through…

Common Mistakes Made in Applying Transfers and How to Avoid Them

Heat applied decorations. Indirect prints. Transfers. Call them what you will. Heat transfers are a popular method of apparel decoration that has become accessible to anyone looking to enter the industry. With low investment and a relatively small learning curve, heat pressing has gained popularity among both beginners and experienced decorators. However, there are several…

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