Back in the day there were cotton and 50/50 t-shirts and everything was either screen printed or embroidered. Those days are long gone. Now you need to educate yourself and your customers in order to give them what they want. You need to understand your substrates, your inks and the wide variety of decoration techniques…
Just because you can’t print a specialty item in your shop, that doesn’t mean you can’t sell it to your customers. Membership in promotional product organizations like ASI and PPAI is inexpensive and gives you access to suppliers, education, discounts, networking, marketing resources and more. This Shop Talk from the 2022 Impressions Expo Fort Worth…
Let your interests drive your niche and you’ll find customers you love to work with. John “Johnny Bomb” Herrera tells us how he became the go-to merch guy for Texas barbecue shops and how you can find your niche and be excited about your business. He doesn’t have the biggest shop in Texas or the…
There’s a lot to consider when designing for t-shirts. They fit on human bodies, which are not flat like the computer screens they are usually designed on. The shirts themselves aren’t perfectly straight either, before or after they come off the press. Learn what to do and what to avoid so you don’t end up…
What’s the most basic screen room set up you can get away with? What will the screen room of the future look like? Co-presenters @Stan Banks of T-Shirt Side Hustle and our own Rick Roth talked with Kevin Kauth (aka @EmulsionGuru ) of Chromaline, Keith Perkins of Saati, and Brian Giddens of KIWO about everything you need (or…
You probably have a heat press in your shop that you use for decorating on performance fabrics that can’t handle a pass through the dryer, but did you know you can also use your heat press to decorate shoes, boots, slippers and other items? In this Shop Talk from Impressions Fort Worth, Josh Ellsworth of Stahls…
You can’t make a good screen print with bad screens. We pulled some technical pros in for this discussion, Art Dobie from Chromaline, Bill Smith from Saati and Gerry Charde from KIWO join Rick for this Shop Talk session from Impressions Expo in Atlantic City, March 2022. We’ll be bringing more Shop Talk sessions to…
Dennis Tan of Ampersand Print Co. in Brooklyn, NY left a job on Wall Street to become a screen printer. Find out the many things he has learned as a screen printing business owner in this Shop Talk filmed at Impressions Expo in Atlantic City, March 2022. We’ll be bringing more Shop Talk sessions to…
If you’re not selling promotional products to your decorated apparel customers, someone else is. And they probably sell t-shirts and other custom apparel, too. Goodbye customer. It’s not hard to offer the additional customized items your customers want before they go to someone else who does. Watch this Shop Talk with Debbie Pasko of PPAI…
Sometimes you’ll ship an order that was inspected and looked fantastic and then two days later the customer is calling saying there’s a problem- that white print on a red garment has turned pink. It’s one of the the worst feelings in the world. If you’re wondering why it happened and how to stop it…
