If you run Shopify stores as part of your business, you’ll probably see a new feature the next time you create a product. “Autowrite” will generate product descriptions for you based on a list of features and key words. It will even adjust the tone of your prose. I gave it a try with a…
I had a great tour of Los Angeles Apparel in Downtown Los Angeles. With barely any notice they gave me the run of the place and let me talk to anyone. Their claims of making all their shirts and treating their workers with respect are ABSOLUTELY true. Even after many years in a somewhat volatile…
Don’t worry if you missed some of the Shop Talks at the recent Impressions Expo in Long Beach. We’ll have every talk up on our YouTube channel in the coming weeks. First up is Rick’s talk with Dov Charney. Unfiltered as always, Dov talked to us about garment trends, imprintable t-shirt history, how to get…
Just because you can’t print a specialty item in your shop, that doesn’t mean you can’t sell it to your customers. Membership in promotional product organizations like ASI and PPAI is inexpensive and gives you access to suppliers, education, discounts, networking, marketing resources and more. This Shop Talk from the 2022 Impressions Expo Fort Worth…
Let your interests drive your niche and you’ll find customers you love to work with. John “Johnny Bomb” Herrera tells us how he became the go-to merch guy for Texas barbecue shops and how you can find your niche and be excited about your business. He doesn’t have the biggest shop in Texas or the…
It’s easy to fall into the trap of spending all your time working inside your business, but how are you working outside to get new customers and clients? LaTonna Roberson of Lady Print Boss breaks it down in this Shop Talk from the Impressions Expo in Fort Worth. Even if you are a one-person shop…
New Monthly Column by Michelle Moxley! Michelle Moxley works as Director of Innovation for M&R. She graduated from The Art Institute of Washington with studies in graphic design and animation. She has worked in a variety of production settings in R&D, production art and fine art capacities. Michelle is one of the most innovative minds in our industry and…
Gildan recently released their 3rd quarter financial report. My take-away for our industry is that they have record sales and substantial profits in activewear. They are not hurting from supply chain or inflation issues as one might have imagined. You can read the entire press release below. Gildan Press Release Gildan Activewear Reports Strong Results for…
Sales can be intimidating, but you can’t have a successful decoration business without selling what you make. That’s why we invited a pro, Milissa Clark of Lane 7 Apparel, to join us in this ShopTalk from the Impressions Expo in Atlantic City where she and Rick chat about how to get new customers, how to…
It takes money to buy or upgrade your equipment and sometimes that means financing or leasing. But the folks who finance equipment might be more interested in getting your money than finding the solution that’s best for you. So in this Shop Talk, we didn’t invite bank loan officers or leasing companies to speak, we…
